7 Countries My Most Notable Customers Come From

A long time ago (in a galaxy far far away) I started my own microISV business selling help authoring tool named Helpinator. Initially I thought that doing business online was quite easy, but it proved to be wrong for many reasons. One of them is that culturual differences affect your business communications. I am a cosmopolite, but with time I started to divide customers into “good”, “bad” or “neutral” depending on the country of origin. I know I can’t call myself cosmopolite while doing it, but it is what it is πŸ™‚

Here they are, 7 to 1, worst to best. Of course my experience is not limited to just 7 countries, these are the most notable ones.

7. China

Surprisingly chinese customers are demanding as hell. Every time I get a support or presales question from China I always feel like that order made me a slave. No matter it was with a serious discount. At some point I even thought to block all sales from China. I’m not very failiar with Chinese culture but I belive there must be some explanation to this.
Well, it’s not all that completely bad. Once there was a funny case. Bugtracker reported that there were 100+ bug reports overnight. I was surprised, Helpinator was in stable condition by then, there were no serious updates. All reports were from one person, from China. He got a cracked version that was cracked improperly and caused an error after new project was created. And he clicked “Report” every funking time he got that error!!!

6. India

Customers from India are clearly polarized. They are extremely intelligent or extremely dull. Nothing in between. And there are no chances to know who you deal with beforehand πŸ™‚ Thanks to “extremely dull” clients India holds it’s 6th place, I’ve had a really hard time with them, but extremely intelligent ones were a REAL pleasure to deal with. I belive it has something to do with Indian caste system, that severly affects cultural and educational level of a person, though I’m not sure about it.

5. Brazil

Brazilians do not bring in much money but they find bugs that no one can find. Sometimes they use Helpinator in such bizarre ways I could not even think of. But somehow it makes me feel related to them πŸ™‚ And they almost always write me in Portuguese! I like this language (for example “developer” is “desenvolvedor”, sounds like an de-evolutionizing coding conquistador :), but Google Translate sometimes fail at it miserably.

4. USA

Nothing personal, just business. We need this and that, we will pay N. No trickery or fakes, but nothing warm as well. Do what you have to do, or get out. It’s not that I dislike this approach, but certainly it’s not my favorite.
And also there’s one interesting notion about customers from USA – they are completely sure that the whole planet lives by american rules. No, without any aggression, like “Do what I told you to do”, no. Just because they believe american way is the best possible choice. But from here I will slide into politics, and I don’t want to do that.

3. Canada

When I was a schoolboy, our Russian textbooks treated USA and Canada as it was the same country, geographically and socially. But in business terms USA and Canada are COMPLETELY different. It’s like to compare a small family restaurant to McDonalds. In a family restaurant you are treated like a family member, at a personal level, while McDonalds is faceless and cold, even if they meet you with a faked smile. That makes a huge difference to me, customers from Canada treat me like I own a family restaurant in their neighbourhood, and they visit me every Sunday, not to just eat but also to talk things over. Maybe that’s why Canadians prefer to deal with what they believe to be a small business (which I have), while Americans prefer large corporations.

2. Netherlands

When it comes to business, customers from Netherlands break all movie stereotypes associated with this contry. At times I even think “the business” itself was invented in Netherlands πŸ™‚ (historically it’s not really untrue). Calm, focused people with clear tasks and plans. No rush, no worry, just steady progress. Thank you, guys, for being pillars of my business.

1. Australia and New Zealand

Oh my god, I LOVE Australians and New Zealanders!!! (or should I say Kiwis?). Always polite and gentle, with really smart and thoughtful suggestions, always ready to help. Never pinch me if a bug requires a long time to fix. And not a single offensive word, even if I funk things up.
Their sense of humour is just perfect, minimalistic and polished. A good joke always makes things much simpler πŸ™‚
With each day I think more and more about relocating to New Zealand. It seems to me that the day for this is close, as Russia keeps on turning into North Korea.

Well, this list is just my personal point of view, I do not pretend to be The Great Source of Online Business Wisdom πŸ™‚
May be your experience is different?

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